Over the past few years, I have worked with different international clients. My main focus has been on strategic communication and content marketing surrounding their different activities, with event organisation being a significant component. With this background, I have quite a bit to say on this topic.
Hosting an event is one thing, but creating engaging content that resonates with your audience is a whole different challenge. The way you present content matters for breaking through the noise. Here are five tips for creating engaging content:
- Keep it visual: John Medina's Brain Rules states that retention rates jump from 10% to an impressive 65% when pictures are used instead of text. Opt for quality images, infographics, and short videos to capture the essence of your event and make it memorable.
- Keep it concise: People now focus on a single screen for an average of just 47 seconds. How do you capture your audience's attention? Use brief, impactful short videos or image galleries instead of lengthy recordings.
- Keep it timely: Event content has a short shelf life. Share highlights promptly when they're top of mind for your audience, maximising views and shares.
- Keep it insightful: Offer valuable insights that attendees can take away, striking a balance between knowledge and entertainment. Understand your audience's interests and cater to their diversity.
- Keep it authentic: In an age where consumers crave authenticity, focus on genuine moments and experiences, avoiding overproduced content. This approach is not only more relatable but also simpler and less expensive to create.
This article would not be complete without my call to action:
Struggling to maximise the impact of your live events? My colleagues at Uchop.com and I are passionate about transforming the event industry with innovative technology, creative thinking, and captivating design.
We help you effortlessly capture and share the best moments of your live events instantly. Engage your audience, delegates, and partners like never before with our visually stunning event summaries, enabling you to craft unforgettable experiences.
Feel free to email us or share your thoughts—We'd love to hear your ideas!